Presented by your local SONIC

Reward
hungry
readers.

Wacky Reader is a free reading recognition program for elementary classrooms. Teachers set the goal. Students do the reading. SONIC makes the achievement worth celebrating — with a certificate good for a free Wacky Pack Kids Meal.

Two smiling tater tot characters from the Wacky Reader cast standing side by side
Smiling cherry character from the Wacky Reader cast holding up an open book

Free to schools · Grades PreK–6 · Runs September through April

Smiling peppermint character from the Wacky Reader cast

The idea is simple

The school leads the reading.
SONIC helps celebrate it.

Wacky Reader isn’t a curriculum, a fundraiser or a one-night event. It’s an eight-month recognition program built to sit alongside whatever reading instruction your school already uses.

Teachers decide what a reading goal looks like for their own classroom — pages, minutes, chapters or books. When a student hits it, the teacher hands them a Wacky Reader certificate. That certificate is redeemable at participating SONIC Drive-Ins for a free Wacky Pack Kids Meal.

No reporting requirements. No instructional mandates. No cost.

Round blue Wacky Reader sticker badge reading "Certified Wacky Reader", with a smiling cherry character holding a book
Round blue Wacky Reader sticker badge reading "Treat Yourself to a Good Book", with two tater tot characters sharing an open book
Round navy Wacky Reader sticker badge reading "Press for Books", with an open book at the centre

8

Months, September–April

$0

Cost to your school

2,400+

Classrooms enrolled

137

Participating schools

Four steps

How a classroom runs Wacky Reader

Start to finish, a teacher’s involvement is setting a goal and handing out certificates.

2

Set the goal

Each teacher picks a monthly reading goal that fits their grade and their students — pages, minutes, chapters or books.

1

Enroll

A school, teacher or librarian signs up online with a classroom count. That’s the whole application.

4

Celebrate

Goal met? The teacher tears out a certificate. The student redeems it at SONIC for a free Wacky Pack Kids Meal.

3

Track progress

Students mark their months on the laminated classroom progress poster included in every kit.

Find your starting point

Who is this for?

Smiling corn dog character from the Wacky Reader cast, waving

Teachers & schools

Enroll your classrooms, see exactly what arrives in the kit, and get answers for your principal.

Enroll your school →

Smiling cherry character from the Wacky Reader cast, waving

Families & students

What the certificate is, how to redeem it, when it expires, and how to keep a young reader going.

Read the family guide →

Smiling peppermint character from the Wacky Reader cast

Public libraries

Summer and after-school reading programs can run Wacky Reader with their own goals and materials.

Library partnership →

Why teachers say yes

Built to fit a real classroom

Every design decision in this program came from one constraint: it cannot add work to a teacher’s day.

  • Free to schools. Every certificate, poster, bookmark and sticker is funded by your local SONIC franchisee.

  • You set the goal. Nothing prescribes what students read or how much. A first-grade goal and a sixth-grade goal look nothing alike, and that’s the point.

  • Recognition, not promotion. The program is written to be district-appropriate: no advertising to students, no data collection, no instructional interference.

  • All eight months in one box. Kits arrive before September with 200 certificates per classroom — enough to run the whole year without reordering.

  • Extra recognition. Participating schools can be spotlighted on local SONIC social media, and select classrooms earn an end-of-year Wacky Pack Party. Tag #WackyReader

Inside the box

Every classroom gets its own kit

Kits are produced and shipped by classroom, not by school, so no teacher has to share.

Wacky Reader classroom progress tracker chart titled "Wacky Readers Have Big Plans", with a row per student and columns for September through April

Laminated progress tracker poster

Cover of the SONIC Wacky Reader Program achievement certificate booklet, 200 certificates inside, each redeemable for a free Wacky Pack Kids Meal
Two Wacky Reader bookmarks, one reading "Proud Member of the Wacky Reader Class of 2027" and one reading "Don't stop now, the story is getting juicy"

200-certificate booklet

Student bookmarks

In partnership

Your neighborhood SONIC, all school year

Wacky Reader creates repeated positive contact between students, families, schools and the SONIC Drive-Ins in their own community — for eight months, not one night.

SONIC Wacky Reader Program banner: Reward Hungry Readers, in partnership with your local SONIC
Smiling cherry character from the Wacky Reader cast holding up an open book

Ready when you are

Bring Wacky Reader
to your classrooms

Tell us your school, your contact and how many classrooms you have. We handle the materials, the printing and the shipping — at no cost to you.